Tailor-made publication, branding, and graphic design solutions for businesses.
Ready Coffee, a vibrant drive-through coffee franchise in the Hudson Valley, is renowned for its fresh coffee, top-notch service, and playful vibe. Partnering with MMB 580, I crafted unique designs and illustrations featured across packaging, stores, menus, websites, social media, merchandise, and ads. These illustrations embody the brand's lively spirit and earned acclaim, including a Hatch Advertising award for exceptional packaging. In the past 5 years Ready Coffee has expanded into 4 locations, and has sold over 2.5 million drinks.
STAY Magazine is a leading resource in the hotel industry serving managers, leaders, executives, investors, suppliers, and staff members. During my time as Art Director & Graphic Designer I played a key role in shaping the visual identity of each issue, working closely with the editor-in-chief, contributors, and sales teams. The result was not only visually compelling publications but also showed a signifigant increase in readership and sponsorship.
Maple is dedicated to addressing healthcare access disparities through an innovative virtual care platform while fostering meaningful connections with Indigenous communities in Canada. During my time with the company, I created a brand identity for a crucial partnership between Maple and Saa Dene Group called Maple l Maskawâhtik. I was tasked with designing a logo, formulating comprehensive branding guidelines for both print and web, and was involved in app prototyping.
Pur Crü is a Swiss cheese maker, who hired me to create a label for their premium soft cheese trio, Trois Amis. The resulting packaging played a key role in the product's success and recognition, propelling it to best-seller status for the company.